Internal communication when done well, is very effective.
It can take the form of:
- a well designed weekly newsletter (print or e-mail) to keep staff abreast of changes, policy or business successes;
- a monthly or quarterly magazine for more in-depth articles that can include product descriptions and testimonials (this may also be distributed to clients); or
- it can be a simple little leaflet produced only as needed.
The common element to success lies in the design and the writing. If they look professional and are well written and easy to understand and follow, they are taken seriously. If not, you may be doing your business a disservice.